April 06, 2023
Ecommerce has rapidly grown over the past few years, showing no signs of slowing down. With the emergence of new technologies and changing consumer preferences, the eCommerce landscape is set to evolve further in the coming years. In this blog post, we will explore the trends likely to shape the future of eCommerce by the end of 2023.
Increased Use of Artificial Intelligence (AI)
Artificial Intelligence has already made significant contributions to the eCommerce industry. AI provides personalized recommendations to customers, chatbots, and virtual assistants. AI is expected to be more critical in eCommerce in the coming years. By the end of 2023, businesses are expected to use AI to automate various tasks such as pricing, inventory management, and shipping.
AI will also enable businesses
March 30, 2023
Regarding eCommerce, site search is a critical component of the customer experience. It can make or break a sale and impact the overall success of your online store. Therefore, optimizing your site search to provide the best possible user experience is essential. Here are ten eCommerce site search best practices to help you improve your site's search functionality:
Make your search bar prominent
The search bar should be easy to find and prominent on your website. Ideally, it should be placed at the top of the page and clearly labeled.
Use autocomplete to help users find what they're looking for
Autocomplete is a great way to help users find what they're looking for quickly and easily. As users type in their
March 23, 2023
Encouraging a customer to click on an ad is essential for a marketer. What happens after the click? A series of critical marketing processes should be planned, effectively created, and implemented by specialists. All this is about a well-designed sales funnel, for which conversion marketing is responsible.
Statistically, 100% of marketers have heard of sales funnels, and 60% use them in their digital campaigns. But only 15% of specialists have an automated sales funnel that shows real efficiency. Why is this happening? In this article, we will look at seven effective ways to increase the CTR of a sales funnel with examples and expert advice.
What are sales funnels?
A sales funnel a multi-stage digital marketing tool for stimulating a consumer to perform a targeted action (purchase).
March 16, 2023
Google's Core Updates can significantly impact a website's traffic and search engine ranking positions (SERPs). With the release of each update, a website's visibility will be affected. While it is impossible to predict the exact changes that will be made with each update, there are some steps you can take to prepare for them.
In this post, we will discuss how to prepare for Google Core Updates, restore traffic, and find growth points after a core update.
Keep your website up-to-date and in good health
One of the most important things you can do to prepare for a core update is to keep your website up-to-date and healthy. It means regularly checking for broken links, ensuring your site is mobile-friendly, and using HTTPS. Additionally, keeping your website's content fresh and updated
March 09, 2023
Photos will instantly tell what the site is about and help with positioning: what you offer and for whom. Ideal if you have the time and money to hire a good photographer, and time and money are only sometimes available. The alternative is to buy photos from a photo stock. It saves time and doesn't cost too much.
In this article, we will talk about helpful search techniques and principles for working with visual content that will help you:
- Quickly search for the desired image
- Develop your style of visual content
- Stand out from the information flow and attract your audience.
On the importance of visual content
If you add a picture to the text, the probability that it will be read will increase by 80%
March 02, 2023
Did you know there are an estimated 24 million eCommerce websites worldwide (and counting)? That makes the competition fierce. In this blog, we've identified seven necessary eCommerce pain points trademarks face and tips on how to solve them.
Given the nature of 2022, eCommerce has grown to play a more prominent role in consumers' lives than ever before. According to Digital Commerce 360, online shopping has increased by 28% since the coronavirus pandemic. Further, 58% of customers said they hope to do more online shopping after the pandemic than before.
All the eCommerce marketing pain points merchants experienced before are now more significant. Here we'll recognize each pain issue and direct you toward possible answers. Maybe even a hack or two.
Doesn't have a mobile website
February 24, 2023
In recent years, subscription boxes have taken the eCommerce world by storm. This trend had grown even faster since the onset of the pandemic, when more people sought new ways to keep themselves entertained at home.
Research supports this theory—McKinsey predicts that, by 2025, the subscription box market will reach a staggering $473 billion, up from just $15 billion in 2019.
So how can you, as an entrepreneur, capitalize on this trend and build your own subscription box business? That's just what we'll discuss. In this article, you'll learn how to choose a suitable subscription-based business model, how to start building your business, and plenty of tips for success.
February 22, 2023
An online store platform is an essential service for working with eCommerce. The choice of site depends on the goals of your project. In this article, we will tell you what criteria to use to choose an engine for an online store and what CMS can be used to create a practical resource.
Criteria for choosing an engine for an online store
Before launching a project, you need to decide on the choice of platform and study its key points. We have collected six criteria to help you find the right engine for your online store.
Popularity in the local market
A local interface will depend on this, simplifying the work of entrepreneurs who do not speak foreign languages. To assess the popularity of a resource, you can find the results
February 14, 2023
Evaluating site traffic helps you understand how successful it is, its audience, which traffic flows have more users, and so on. If you track the dynamics of this indicator, you will immediately catch some problems, and you will be able to take action quickly. It tells how it affects site traffic and how to do it using various tools.
Why is the likelihood of site verification
Site traffic is primarily the number of users who visited the site during the acute period. It is helpful to supplement these statistics with information about traffic sources, their organic and paid parts, request requests, popular pages, session characteristics, and their presentation. It is essential to have the dynamics of indicators.
Website traffic and popularity data
February 08, 2023
In an online store, issuing a product card and giving a detailed description is essential, which will interest the user to place an order. It is necessary so that the target audience can understand the product's primary characteristics and not go to your competitors for additional information.
This article will consider the product's description, learn its preparation features, and analyze typical errors.
Why is it essential to write a good product description?
In the product card, it is essential to convey to the site visitor why he should buy the product and how he can use it. The buyer pays attention to the photo, characteristics, reviews, and benefits of the product or service.
Below is an example of a wrong product