eCommerce tips
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December 02, 2022
Relationships play an essential role in our life. As part of society, we interact with hundreds of people every day. And given that we spend most of our time at work, the importance of interpersonal relationships in the team is the first place for many of us.
Most newcomers are getting a new job and experience communication difficulties for a long time. It is rare when a social group of people who have already gotten used to each other gladly accepts a new and unknown person into their close circle. However, knowing the peculiarities of interpersonal relations in a team, this problem can be avoided entirely.
Interpersonal relations in the work team
The structure of any team contains two main types - primary and secondary. If we consider this structure within the framework of one organization,
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November 24, 2022
A Forbes magazine study shows that 85% of online shoppers prefer to shop online through apps rather than through a mobile site. These figures state that ignoring mobile traffic means forgoing most buyers and profits. In this article, we will talk about the advantages of a mobile application for an online store and how to create it without millions of budgets.
What is the mobile application of the online store?
A mobile application is a unique software adapted for smartphones and tablets. The user downloads the mobile application to his smartphone from the AppStore or Google Play (depending on the phone's operating system) and can enter the online store with one click on the application icon. The mobile application can search,
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November 23, 2022
If you often encounter indexing problems and don't see some of the pages in the search, it's time to check the structure of your resource. A sitemap will help you with this, and search robots use it to check website pages. In this article, we'll look at the sitemap.xml file type and learn how to create and customize it.
What is a sitemap
A sitemap, or sitemap, is a list of pages on a site in a hierarchical order. Used by search engines - in XML format, or to facilitate navigation on the resource - an HTML file.
XML – is checked by robots that index the site's pages and its structure.
HTML – a page with links to all sections of the resource. Namely, the hierarchical sequence of sections,
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November 16, 2022
In this article, we will tell you how to get an SSL certificate for free - I have selected four services that issue such certificates, and I will suggest another way, not the most obvious. At the same time, we will figure out what certificates are in general, why they are needed, and whether the free option is suitable for your business.
What is an SSL certificate?
You've probably noticed that websites start with either HTTP:// or HTTPS://. The letters in the second option mean that the site has an SSL certificate, confirming that the user and the site will exchange data in encrypted form. In this case, the data can still be intercepted, but without the key from the certificate, it will be impossible to decrypt it. Instead of information on a credit card, the thief will receive a chaotic data set.
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November 09, 2022
Why study your traffic?
Knowing the types of traffic and the specifics of working with different channels allows you to determine the strengths and weaknesses of the product and prioritize development.
If you are a business, your website is the point of contact with your customers, so increased traffic leads to increased profits. In the media, traffic figures are the arguments that will allow you to "sell" the site to potential advertisers and thus make money. If you are an advertiser, you need to understand traffic to make your marketing activities more effective.
Traffic can be direct, referral, social, search, paid, and email. We will talk in more detail about the first four sources.
Direct. The site gets direct
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November 02, 2022
Promoting a product or brand is building the perfect path for a user to turn into a loyal customer. But in practice, everything is not so smooth - a person does not act according to the generally accepted scheme for buying a product: he sees an advertisement, shows interest, and purchases the product.
To understand the client's path, specialists make up a customer journey map (CJM) or a client journey map.
This article will help you figure out how to create a customer journey map and eliminate mistakes when compiling maps.
Learn more: How to Start an Online Clothing Store: 10 Important Steps
What is CJM
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October 27, 2022
Your audience size depends on your site's position in search engines. Ranking in Google is influenced by the quality and relevance of content and technical parameters. A tool such as Google Search Console is used to see the whole picture. We'll tell you how to work with it.
What is Google Search Console
With it, you can collect information about the target audience, its geography, and queries, analyze keywords and backlinks, measure page loading speed and look at practical and ineffective pages based on this parameter, search for unindexed pages and sections, and identify shortcomings of the mobile version. All this information can and should be used to improve the site further.
Adding a site to Google Search Console
To
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October 23, 2022
The website's widgets help solve various business tasks: collecting data, increasing conversion, informing visitors, and much more. This article will analyze what a device is, what they are, and what to add to your website.
What is a widget, and why is it needed
Widget is a small application installed on the website besides the main functionality and is visually displayed on the screen as an interactive block.
When new features need to be added, updating a website with the help of developers can be costly and complicated. In this case, it is easier to use widgets.
Widgets on the website page attract attention and help keep the user. For example, a pop-up with a great offer pops up when a visitor is about to close a tab
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October 20, 2022
How do authorization and registration on the site affect the leading indicators of the online store? How do you motivate users to create an account? In this article, you will find practical advice from a UX/UI expert on designing and optimizing the process so that it is as convenient and fast as possible for the user and brings income to the online store.
1. Autofocus on the first field
Ironically, the fundamental rule of interaction design is: Eliminate interaction. Remove clicks, remove reading, remove waiting, remove thinking.
A simple example: 95% of people who open the registration form immediately click on the first field; spare them this action and automatically focus on it.
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October 14, 2022
This article will provide step-by-step instructions, real-life examples, and practical tips for designing a checkout page.
Step 1: Analyze each stage of the online checkout funnel
It's worth making a sales funnel analysis to identify bottlenecks and at which stages of the checkout process users are most likely to leave. And it's worth starting from the checkout page because if people quit at this stage, the online store loses the most interested customers. Therefore, discovering what exactly prevented customers from completing the purchase is worth learning.
It can be done using analytics tools and questionnaires. For example, while working on the Intertop online store project, the team surveyed users and found that 48.6% of visitors left the checkout form only because they could not