March 30, 2023
Regarding eCommerce, site search is a critical component of the customer experience. It can make or break a sale and impact the overall success of your online store. Therefore, optimizing your site search to provide the best possible user experience is essential. Here are ten eCommerce site search best practices to help you improve your site's search functionality:
Make your search bar prominent
The search bar should be easy to find and prominent on your website. Ideally, it should be placed at the top of the page and clearly labeled.
Use autocomplete to help users find what they're looking for
Autocomplete is a great way to help users find what they're looking for quickly and easily. As users type in their
March 09, 2023
Photos will instantly tell what the site is about and help with positioning: what you offer and for whom. Ideal if you have the time and money to hire a good photographer, and time and money are only sometimes available. The alternative is to buy photos from a photo stock. It saves time and doesn't cost too much.
In this article, we will talk about helpful search techniques and principles for working with visual content that will help you:
- Quickly search for the desired image
- Develop your style of visual content
- Stand out from the information flow and attract your audience.
On the importance of visual content
If you add a picture to the text, the probability that it will be read will increase by 80%
November 23, 2022
If you often encounter indexing problems and don't see some of the pages in the search, it's time to check the structure of your resource. A sitemap will help you with this, and search robots use it to check website pages. In this article, we'll look at the sitemap.xml file type and learn how to create and customize it.
What is a sitemap
A sitemap, or sitemap, is a list of pages on a site in a hierarchical order. Used by search engines - in XML format, or to facilitate navigation on the resource - an HTML file.
XML – is checked by robots that index the site's pages and its structure.
HTML – a page with links to all sections of the resource. Namely, the hierarchical sequence of sections,
September 16, 2022
What is the first thing you do if you want to know the address of a store, check the opening hours of a beauty salon, or look at a restaurant menu? That's right - look for information on Google.
Presence in search engines and services is no longer just an advantage but a critical necessity for any business. Therefore, it is essential not only to create a website for the company but also to register it in online directories.
One of the most famous online directories is Google My Business. This service makes your business more visible in local search results and provides users with important information about the company - address, rating, reviews, and more.
This article will show you how to add a company to Google My Business, verify data, and optimize your business page.
September 09, 2022
Creating a website is always a good idea to promote a business or build a personal brand. However, how to understand that the created web resource works effectively and is generally worth the effort spent on it?
For this, there is web analytics - it allows you to check website traffic, identify traffic sources and calculate conversion and profit. In this article, we will describe web analytics, how to use it, and how to check website traffic.
What is web analytics?
Web analytics is the collection of data about a web resource, for example, website traffic statistics or the number of purchases made. Website analytics provides valuable insights:
- What is the customer source?
- What sections do they most often click?