February 08, 2023
In an online store, issuing a product card and giving a detailed description is essential, which will interest the user to place an order. It is necessary so that the target audience can understand the product's primary characteristics and not go to your competitors for additional information.
This article will consider the product's description, learn its preparation features, and analyze typical errors.
Why is it essential to write a good product description?
In the product card, it is essential to convey to the site visitor why he should buy the product and how he can use it. The buyer pays attention to the photo, characteristics, reviews, and benefits of the product or service.
Below is an example of a wrong product
January 27, 2023
Every product that enters the market always has a certain lifespan. At some point, it becomes obsolete and is replaced by a more modern and convenient analog. This process is called the product life cycle. In the article, we will consider the concept of LC, its main stages and types, as well as analyze its advantages and disadvantages.
What is the product life cycle?
The product's life cycle is the period during which the product is on the market: the product's introduction, the market saturation, and the sale's end.
In other words, the life cycle is the period of a product's existence on the market.
The essence of the concept: sooner or later, every product will be forced out of the market by other, more advanced products.
August 19, 2022
Sometimes, for one reason or another, content managers need to convert a particular product from Simple to Virtual or vice versa and change its set attribute. So on. Most often, this falls on the shoulders of developers.
Magento 2 has a feature to achieve this. Before you get to grips with it (I'll call it "auto conversion"), there are a few things you need to keep in mind to get the right results.
Auto conversion from the user's point of view
Let's look at the admin panel from the point of view of the content manager. You can select the type of new product before you create it.
In Magento 1, this is on the Admin > Catalog > Manage Products > Set attribute and product type selection page after clicking on "Add Product."
July 15, 2022
The product card is perhaps the most important part of an online store website. Studying the card is a crucial step before buying it, so every element of it needs to be perfect. In this article, we will tell you what a product card should look like and show examples of successful solutions.
What is a product card?
A product card is a page with a description of the product, its characteristics, images, price, terms of purchase, and customer reviews. The card gives answers to all sorts of questions about the product. The user may not even explore the rest of the site - he will go directly to the product page from organic search or advertising. It is important to make sure that the card simultaneously informs the client, pushes him to purchase, and makes it easy to place an order.
Read more: Reasons