February 22, 2023
An online store platform is an essential service for working with eCommerce. The choice of site depends on the goals of your project. In this article, we will tell you what criteria to use to choose an engine for an online store and what CMS can be used to create a practical resource.
Criteria for choosing an engine for an online store
Before launching a project, you need to decide on the choice of platform and study its key points. We have collected six criteria to help you find the right engine for your online store.
Popularity in the local market
A local interface will depend on this, simplifying the work of entrepreneurs who do not speak foreign languages. To assess the popularity of a resource, you can find the results
December 08, 2022
Acquiring technology allows you to pay for goods and services with bank cards. For example, we use developing services when we deliver in a supermarket through a POS terminal. This article will tell you what acquiring is, how it works and what payment services exist.
What is Internet acquiring
Online payment is an essential function of an online store, without which it is impossible to provide quality customer service. To accept online payments, an entrepreneur must connect to Internet acquiring. In this case, the role of the terminal is performed by the web interface, which is provided by payment services.
Payment services greatly simplify the connection of online payment in online stores. The seller does not need to communicate directly with banks because the service is an intermediary
November 09, 2022
Why study your traffic?
Knowing the types of traffic and the specifics of working with different channels allows you to determine the strengths and weaknesses of the product and prioritize development.
If you are a business, your website is the point of contact with your customers, so increased traffic leads to increased profits. In the media, traffic figures are the arguments that will allow you to "sell" the site to potential advertisers and thus make money. If you are an advertiser, you need to understand traffic to make your marketing activities more effective.
Traffic can be direct, referral, social, search, paid, and email. We will talk in more detail about the first four sources.
Direct. The site gets direct
October 06, 2022
Returns and refunds to customers have never been an exciting part of running a business or an eCommerce store. However, they are one of the most critical aspects of selling a product online or in a physical store. They ship with the retail territory, and your store should have a good and straightforward return policy. Let's see how this is achievable.
Building trust with your customers
Customers now expect every store they visit and every e-commerce store they view to have a mandatory return policy. Without it, potential customers may not want to continue browsing your online store as there is no sense of security or stability, allowing the potential buyer to look for a more reliable competitor.
A refund and return policy create a sense of security for customers, who are more likely
September 30, 2022
If you are the kind of person who is seriously passionate about fashion, you probably thought of opening your online clothing store more than once. It's understandable: designers, buyers, stylists, and other fashion industry experts say online is power.
The advantages of online trading are pretty obvious. The most important thing is access to a vast audience because a buyer from anywhere in the world can look into your store. An ordinary physical "point" cannot boast of such an advantage. But that's not all. A website is an essential component of branding, and branding nowadays plays one of the leading roles in the success of any enterprise.
That's why we decided to collect all the valuable information and write a detailed guide for everyone who dreams of opening an online clothing store. We do not promise that it will be easy, but with due diligence, there