eCommerce tips
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October 06, 2022
Returns and refunds to customers have never been an exciting part of running a business or an eCommerce store. However, they are one of the most critical aspects of selling a product online or in a physical store. They ship with the retail territory, and your store should have a good and straightforward return policy. Let's see how this is achievable.
Building trust with your customers
Customers now expect every store they visit and every e-commerce store they view to have a mandatory return policy. Without it, potential customers may not want to continue browsing your online store as there is no sense of security or stability, allowing the potential buyer to look for a more reliable competitor.
A refund and return policy create a sense of security for customers, who are more likely
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September 30, 2022
If you are the kind of person who is seriously passionate about fashion, you probably thought of opening your online clothing store more than once. It's understandable: designers, buyers, stylists, and other fashion industry experts say online is power.
The advantages of online trading are pretty obvious. The most important thing is access to a vast audience because a buyer from anywhere in the world can look into your store. An ordinary physical "point" cannot boast of such an advantage. But that's not all. A website is an essential component of branding, and branding nowadays plays one of the leading roles in the success of any enterprise.
That's why we decided to collect all the valuable information and write a detailed guide for everyone who dreams of opening an online clothing store. We do not promise that it will be easy, but with due diligence, there
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September 16, 2022
What is the first thing you do if you want to know the address of a store, check the opening hours of a beauty salon, or look at a restaurant menu? That's right - look for information on Google.
Presence in search engines and services is no longer just an advantage but a critical necessity for any business. Therefore, it is essential not only to create a website for the company but also to register it in online directories.
One of the most famous online directories is Google My Business. This service makes your business more visible in local search results and provides users with important information about the company - address, rating, reviews, and more.
This article will show you how to add a company to Google My Business, verify data, and optimize your business page.
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September 09, 2022
Creating a website is always a good idea to promote a business or build a personal brand. However, how to understand that the created web resource works effectively and is generally worth the effort spent on it?
For this, there is web analytics - it allows you to check website traffic, identify traffic sources and calculate conversion and profit. In this article, we will describe web analytics, how to use it, and how to check website traffic.
What is web analytics?
Web analytics is the collection of data about a web resource, for example, website traffic statistics or the number of purchases made. Website analytics provides valuable insights:
- What is the customer source?
- What sections do they most often click?
- What
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September 02, 2022
Whether you want to create a simple PDF file or create a resume online, following a few simple rules will help you write an effective and professional CV.
In the article, we will tell you in detail how to write a resume correctly: from choosing the correct format to the final editing of the finished file.
How to write a resume:
1. Choose the correct format
2. Add contact information
3. Tell us about your experience
4. Add an education section
5. Include additional sections
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August 25, 2022
The World Economic Forum predicts that by 2025 half of the world's specialists will need retraining. About which skills will help you survive on the other side of the world and find a job - we have collected your insights from the reports of leading companies.
#1. Digital Education
UK's Department of Digital Technologies states that 82% of UK job vacancies mention the importance of digital skills. In addition, the relationship is between the skill mastery level and the offered salary.
The demand for digital skills is growing, and this applies not only to IT companies. However, reinstalling Windows or signing up for LinkedIn is not digital literacy. Nowadays, in addition to knowledge of Microsoft Word, companies require:
- knowledge
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August 10, 2022
Micromarkup is the specific tags and attributes in the web layout that we use to better insight the information on the website pages by search robots. It helps get high-quality transitions to the site, thereby increasing traffic without an extra budget.
What are the benefits of micromarking?
First of all, the micro-markup of the site is convenient for the user - in that it briefly conveys the content of the desired page. For example, if you have an online store, the user can see the price of the product, key features, and customer reviews. If there is an offline point, you can see its working hours, address, and contact details in the micromarking. If you publish articles, the markup displays the output and author of the each articles.
In addition, micromarking makes the website more
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August 05, 2022
There are hundreds of tools on the market that promise to turn your site into a sales machine. The potential benefits may seem colossal, but the number of options is simply intimidating. Better to start with the basics. With what — we understand together!
1. Product recommendations
The gold standard for upselling in eCommerce is, of course, product recommendations. According to Barilliance Research, they bring online stores up to 31% of revenue. In general, there is a lot of research on the topic of which blocks to place on which pages for maximum sales conversion. We once also wrote a large article about it. Read if interested.
To begin with, it is worth remembering two things about product recommendations.
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July 29, 2022
The main thing about Click-Through Rate: how to calculate, how to improve, and what CTR is good
CTR is one of the main indicators in advertising. We tell you what clickability is and how to work with it.
CTR – click-through rate. To calculate the indicator, you need to know the number of impressions and clicks. The formula is simple:
For example, if a banner was shown 100,000 times in search and clicked on 250 times, CTR = 250 / 100,000 × 100% = 0.25%.
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July 22, 2022
Mobile applications have become popular among online store owners as more and more purchases are made from smartphones. Therefore, high-quality adaptation can, to put it mildly, justify the investment.
How to make the site more convenient so that users buy more often from mobile devices? A/B testing will help solve the problem. This is when options A and B are compared to find the best solution and achieve the highest ROI for campaigns.
A/B testing: improving the mobile version of the website
Google mobile experts have been working with the Italian company Calzedonia Group for over a year to find the best solutions for its sites. By the beginning of the cooperation, users had already visited the company's websites from mobile devices: they accounted for 70 to 80% of traffic, depending