July 08, 2022
Pop-ups are one of the most popular eСommerce marketing tools. In this article, we will explain in detail what pop-ups are, how to make them effective, and what services exist for them.
What is a pop-up?
Pop-ups are pop-up windows that appear on top of the main content of the site to draw attention to certain products and promotions. Pop-ups can have different calls to action, and their design and structure depend on this.
One of the main goals of implementing pop-ups is lead generation. A pop-up window should help a user complete the target action, but not annoy and cause a desire to quickly close the site.
What are pop-ups used for?
With the help of pop-ups, you can
July 01, 2022
An online chat is a widget on the page of eShop that allows the client to get advice from the website representative. In this article, we will talk about the functions of online chats and give you some examples of services for them.
What is an online chat for?
Online chats help to attract website visitors to communicate, give them advice and turn them into buyers. If aclient has a typical request, then the store can set up response templates and the participation of the store assistant will not be necessary. In other cases, communication with the user occurs in real-time. The customer can contact the store via chat, directly on the website page, or via instant messengers. All messages, regardless of the communication channel, are collected in a single interface, which greatly facilitates the processing of requests.