4 best services for pop-up windows creation
Pop-ups are one of the most popular eСommerce marketing tools. In this article, we will explain in detail what pop-ups are, how to make them effective, and what services exist for them.
What is a pop-up?
Pop-ups are pop-up windows that appear on top of the main content of the site to draw attention to certain products and promotions. Pop-ups can have different calls to action, and their design and structure depend on this.
One of the main goals of implementing pop-ups is lead generation. A pop-up window should help a user complete the target action, but not annoy and cause a desire to quickly close the site.
What are pop-ups used for?
With the help of pop-ups, you can offer to subscribe to a newsletter, get a discount, or a promotional code. You can set up pop-up windows on different pages of the website in such a way that they are shown at the right time and do not overlap with each other.
Pop-up windows bring more effect if the following recommendations are followed during setup:
- the user should be able to close the pop-up immediately;
- pop-up must match your site and not stand out from the general style, not be too bright or intrusive;
- only one pop-up should be shown on one page;
- no sound notification when a pop-up appears;
- no pop-ups on the product payment page and pages with high conversion.
There are a lot of tools and services for creating pop-up windows. Most services provide a free trial period or a minimal package so that you can try out their features. We have collected several popular services for creating pop-ups and will tell you more about them.
When registering with Mailmunch, you will have to fill in a lot of information and indicate not only the address of your website but also a phone number, physical address, and links to the Instagram and Facebook pages. The lead generation and marketing platform allow you to do more than just create pop-ups. The Mailmunch toolbox has a landing page, form, and email builder.
Tariffs: premium tariff – $ 13.99 per month (when paid immediately for the year), with a monthly payment – $19.99.
All functions of the Poptin service are aimed at maximizing the effectiveness of pop-ups. One of the advantages of Poptin is the ability to get technical support in real-time. Poptin is suitable for advanced users who have already launched pop-ups using other services and want to try new options.
Trial period: no, but there is a free plan with reduced features.
Interface language: English
Tariffs: minimum - $25 per month when paid monthly. The minimum plan includes 10,000 pop-up impressions per month. The Pro plan gives you 50,000 impressions for $59, while the Agency plan allows you to choose the number of impressions from 150,000 to 2 million, with a corresponding increase in the cost of the plan.
Hello Bar is an easy-to-use service with lots of integrations. The creator of the platform is Neil Patel, one of the top 10 marketers according to Forbes. The service is used by more than 500,000 users. Hello Bar offers to turn 83% of your website visitors into leads, subscribers, and buyers. The obvious minus of the service is its price. Hello Bar is the most expensive service we've talked about in this article.
Hello Bar features:
Trial period: there is a free plan with a limit of impressions up to 5,000
Interface language: English
Rates: from $29 per month for 50,000 impressions.
HelpCrunch is a marketing platform for all kinds of communications. Among the tools that the company offers are not only pop-ups but also chats, e-mail service, and auto-messages.
Test period: free access for 90 days for Ukrainian companies
Interface language: English, Ukrainian
Tariffs: special tariffs from $9 for the Basic tariff to $99 for Unlimited for Ukrainian companies, for other companies - from $15 for the Basic tariff. Corporate rate - discussed separately.
With proper implementation, pop-ups are an interesting and working tool for increasing conversion. Choosing a popup builder should be based on your goals and budget. The number of services for creating pop-ups is impressive: even the most demanding specialist will be able to choose the appropriate option. If you have never tried to create pop-ups, choose one of the options with a free plan or a test period.