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July 08, 2022
Pop-ups are one of the most popular eСommerce marketing tools. In this article, we will explain in detail what pop-ups are, how to make them effective, and what services exist for them.
What is a pop-up?
Pop-ups are pop-up windows that appear on top of the main content of the site to draw attention to certain products and promotions. Pop-ups can have different calls to action, and their design and structure depend on this.
One of the main goals of implementing pop-ups is lead generation. A pop-up window should help a user complete the target action, but not annoy and cause a desire to quickly close the site.
What are pop-ups used for?
With the help of pop-ups, you can