ecommerce
-
November 16, 2022
In this article, we will tell you how to get an SSL certificate for free - I have selected four services that issue such certificates, and I will suggest another way, not the most obvious. At the same time, we will figure out what certificates are in general, why they are needed, and whether the free option is suitable for your business.
What is an SSL certificate?
You've probably noticed that websites start with either HTTP:// or HTTPS://. The letters in the second option mean that the site has an SSL certificate, confirming that the user and the site will exchange data in encrypted form. In this case, the data can still be intercepted, but without the key from the certificate, it will be impossible to decrypt it. Instead of information on a credit card, the thief will receive a chaotic data set.
-
November 09, 2022
Why study your traffic?
Knowing the types of traffic and the specifics of working with different channels allows you to determine the strengths and weaknesses of the product and prioritize development.
If you are a business, your website is the point of contact with your customers, so increased traffic leads to increased profits. In the media, traffic figures are the arguments that will allow you to "sell" the site to potential advertisers and thus make money. If you are an advertiser, you need to understand traffic to make your marketing activities more effective.
Traffic can be direct, referral, social, search, paid, and email. We will talk in more detail about the first four sources.
Direct. The site gets direct
-
November 02, 2022
Promoting a product or brand is building the perfect path for a user to turn into a loyal customer. But in practice, everything is not so smooth - a person does not act according to the generally accepted scheme for buying a product: he sees an advertisement, shows interest, and purchases the product.
To understand the client's path, specialists make up a customer journey map (CJM) or a client journey map.
This article will help you figure out how to create a customer journey map and eliminate mistakes when compiling maps.
Learn more: How to Start an Online Clothing Store: 10 Important Steps
What is CJM
-
October 27, 2022
Your audience size depends on your site's position in search engines. Ranking in Google is influenced by the quality and relevance of content and technical parameters. A tool such as Google Search Console is used to see the whole picture. We'll tell you how to work with it.
What is Google Search Console
With it, you can collect information about the target audience, its geography, and queries, analyze keywords and backlinks, measure page loading speed and look at practical and ineffective pages based on this parameter, search for unindexed pages and sections, and identify shortcomings of the mobile version. All this information can and should be used to improve the site further.
Adding a site to Google Search Console
To
-
October 23, 2022
The website's widgets help solve various business tasks: collecting data, increasing conversion, informing visitors, and much more. This article will analyze what a device is, what they are, and what to add to your website.
What is a widget, and why is it needed
Widget is a small application installed on the website besides the main functionality and is visually displayed on the screen as an interactive block.
When new features need to be added, updating a website with the help of developers can be costly and complicated. In this case, it is easier to use widgets.
Widgets on the website page attract attention and help keep the user. For example, a pop-up with a great offer pops up when a visitor is about to close a tab
-
October 20, 2022
How do authorization and registration on the site affect the leading indicators of the online store? How do you motivate users to create an account? In this article, you will find practical advice from a UX/UI expert on designing and optimizing the process so that it is as convenient and fast as possible for the user and brings income to the online store.
1. Autofocus on the first field
Ironically, the fundamental rule of interaction design is: Eliminate interaction. Remove clicks, remove reading, remove waiting, remove thinking.
A simple example: 95% of people who open the registration form immediately click on the first field; spare them this action and automatically focus on it.
-
October 14, 2022
This article will provide step-by-step instructions, real-life examples, and practical tips for designing a checkout page.
Step 1: Analyze each stage of the online checkout funnel
It's worth making a sales funnel analysis to identify bottlenecks and at which stages of the checkout process users are most likely to leave. And it's worth starting from the checkout page because if people quit at this stage, the online store loses the most interested customers. Therefore, discovering what exactly prevented customers from completing the purchase is worth learning.
It can be done using analytics tools and questionnaires. For example, while working on the Intertop online store project, the team surveyed users and found that 48.6% of visitors left the checkout form only because they could not
-
October 06, 2022
Returns and refunds to customers have never been an exciting part of running a business or an eCommerce store. However, they are one of the most critical aspects of selling a product online or in a physical store. They ship with the retail territory, and your store should have a good and straightforward return policy. Let's see how this is achievable.
Building trust with your customers
Customers now expect every store they visit and every e-commerce store they view to have a mandatory return policy. Without it, potential customers may not want to continue browsing your online store as there is no sense of security or stability, allowing the potential buyer to look for a more reliable competitor.
A refund and return policy create a sense of security for customers, who are more likely
-
September 30, 2022
If you are the kind of person who is seriously passionate about fashion, you probably thought of opening your online clothing store more than once. It's understandable: designers, buyers, stylists, and other fashion industry experts say online is power.
The advantages of online trading are pretty obvious. The most important thing is access to a vast audience because a buyer from anywhere in the world can look into your store. An ordinary physical "point" cannot boast of such an advantage. But that's not all. A website is an essential component of branding, and branding nowadays plays one of the leading roles in the success of any enterprise.
That's why we decided to collect all the valuable information and write a detailed guide for everyone who dreams of opening an online clothing store. We do not promise that it will be easy, but with due diligence, there
-
September 16, 2022
What is the first thing you do if you want to know the address of a store, check the opening hours of a beauty salon, or look at a restaurant menu? That's right - look for information on Google.
Presence in search engines and services is no longer just an advantage but a critical necessity for any business. Therefore, it is essential not only to create a website for the company but also to register it in online directories.
One of the most famous online directories is Google My Business. This service makes your business more visible in local search results and provides users with important information about the company - address, rating, reviews, and more.
This article will show you how to add a company to Google My Business, verify data, and optimize your business page.