ecommerce
-
January 26, 2023
If you've been using Magento for a long time, you'll notice that it's not easy to perform a simple search in your Magento store without resorting to third-party extensions.
After putting in the Live Search, you'll notice a screen wherever you'll be able to tack sides, synonyms, and rules or perform API requests in an exceeding computer program. Let's discuss every of those in additional detail:
Facets. It would help if you found many attributes listed within the filters of a page, primarily a product listing page. These attributes square measure referred to as sides. You'll be able to add new options within the traditional means from Admin -> Attributes -> Product.
Synonyms. There are several instances once the user sorts synonyms or related words of a
-
January 22, 2023
Weekly digest of the best eCommerce articles
Get ahead of the game in 2023 with our latest articles on setting up Google Dynamic Search Ads, designing an effective eCommerce database, and maximizing your SEO efforts.
Learn the best practices for creating a dynamic search campaign, how to design a database that drives sales and tips for boosting your website's visibility in search engine results.
Don't miss out on these expert insights to help take your online business to the next level. Please, share the digest with friends and colleagues.
General
-
January 05, 2023
When doing business online, it is crucial to keep reputation in mind and work with reviews, including negative ones. It also applies to standing in search results, where users often find initial information about companies, products, and services. There is SERM, which is also reputation management in search results.
In this article, together with experts, we will analyze how to manage the image of a company, what tools to use for this, and how to check the reputation of a business on the Internet.
The concept and basic principles of SERM
SERM is a set of measures to create a positive image of a company, brand, product, or person on the first pages of search engines. To put it simply: the output of positive information in the TOP and the displacement of the negative. It is done through
-
January 03, 2023
Hey, 2023 has just begun, and our digest is ready for you! Learn more about:
- eCommerce trends in 2023
- the best eCommerce email software
- tips for the mobile-friendly shopping experience.
General
6 eCommerce trends which will boost your sales by Max Pronko
Future of eCommerce series: Bob Giovannini by Shaping eCommerce with IronPlane
-
December 29, 2022
Magento Commerce front-end is separated into different typical pages. Each type of page can be configured, modified, and displayed uniquely. These changes are displayed on the front end, but the configurations should be changed on the backend part of the site.
In this lesson, we will understand how and where quickly check, configure and test every page.
Home Page
Home page - specific page of each Magento store view. On the screen below, it is the default LUMA theme.
This home page is a usual CMS page and can be configured in the backend. This page can contain any type of block that the customer wants.
-
December 16, 2022
Almost every online store faces the problem of fake orders sooner or later. This article will discuss where fake orders can come from and how to deal with them.
What are fake orders?
Fake orders are requests that people leave in your online store without the intention of buying a product. Fraudulent orders are created for different purposes and in different ways. If such orders are repeated, the online store system suffers from this. Managers waste time processing fake tickets while serving real customers is delayed.
ECommerce fraudulent orders are only part of the more significant ad fraud problem. Fraudsters are coming up with more and more new ways to make money. For example, some programs imitate the actions of a genuine user and bypass all protection and verification systems.
-
December 08, 2022
Acquiring technology allows you to pay for goods and services with bank cards. For example, we use developing services when we deliver in a supermarket through a POS terminal. This article will tell you what acquiring is, how it works and what payment services exist.
What is Internet acquiring
Online payment is an essential function of an online store, without which it is impossible to provide quality customer service. To accept online payments, an entrepreneur must connect to Internet acquiring. In this case, the role of the terminal is performed by the web interface, which is provided by payment services.
Payment services greatly simplify the connection of online payment in online stores. The seller does not need to communicate directly with banks because the service is an intermediary
-
December 02, 2022
Relationships play an essential role in our life. As part of society, we interact with hundreds of people every day. And given that we spend most of our time at work, the importance of interpersonal relationships in the team is the first place for many of us.
Most newcomers are getting a new job and experience communication difficulties for a long time. It is rare when a social group of people who have already gotten used to each other gladly accepts a new and unknown person into their close circle. However, knowing the peculiarities of interpersonal relations in a team, this problem can be avoided entirely.
Interpersonal relations in the work team
The structure of any team contains two main types - primary and secondary. If we consider this structure within the framework of one organization,
-
November 24, 2022
A Forbes magazine study shows that 85% of online shoppers prefer to shop online through apps rather than through a mobile site. These figures state that ignoring mobile traffic means forgoing most buyers and profits. In this article, we will talk about the advantages of a mobile application for an online store and how to create it without millions of budgets.
What is the mobile application of the online store?
A mobile application is a unique software adapted for smartphones and tablets. The user downloads the mobile application to his smartphone from the AppStore or Google Play (depending on the phone's operating system) and can enter the online store with one click on the application icon. The mobile application can search,
-
November 23, 2022
If you often encounter indexing problems and don't see some of the pages in the search, it's time to check the structure of your resource. A sitemap will help you with this, and search robots use it to check website pages. In this article, we'll look at the sitemap.xml file type and learn how to create and customize it.
What is a sitemap
A sitemap, or sitemap, is a list of pages on a site in a hierarchical order. Used by search engines - in XML format, or to facilitate navigation on the resource - an HTML file.
XML – is checked by robots that index the site's pages and its structure.
HTML – a page with links to all sections of the resource. Namely, the hierarchical sequence of sections,