business
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January 05, 2023
When doing business online, it is crucial to keep reputation in mind and work with reviews, including negative ones. It also applies to standing in search results, where users often find initial information about companies, products, and services. There is SERM, which is also reputation management in search results.
In this article, together with experts, we will analyze how to manage the image of a company, what tools to use for this, and how to check the reputation of a business on the Internet.
The concept and basic principles of SERM
SERM is a set of measures to create a positive image of a company, brand, product, or person on the first pages of search engines. To put it simply: the output of positive information in the TOP and the displacement of the negative. It is done through
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December 28, 2022
Professional market research is like a magic crystal ball that predicts industry trends. Their practical analysis is crucial for any business. This information helps to open the full range of opportunities, choose the right direction for the company's development and take timely measures to adapt to these trends quickly. Some of these are spontaneous changes after a specific trigger, while others are repetitive and predictable. To make better strategic business decisions, we advise you to consult the market at least once every 6-12 months. To do this, consider a selection of resources that provide information with statistical and analytical data.
Research of international companies
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