January 20, 2023
Website behavioral factors are one of the most critical factors in search engine optimization. Let's talk about what they are, how they affect SEO, and what can change them for better or worse.
Definition of behavioral factors
Behavioral ranking factors are indicators that analyze the behavior of visitors on the site and determine its convenience and practical benefits. For example, suppose users constantly go to a site from search engines and immediately return. In that case, search robots conclude that it is irrelevant to a specific query and lower their position in the search results. If, on the contrary, users spend a lot of time on the site, add products to the cart, and make purchases, then the positions will be higher.
Behavioral Factors and Their Impact on Ranking and SEO Metrics