optimization
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October 14, 2022
This article will provide step-by-step instructions, real-life examples, and practical tips for designing a checkout page.
Step 1: Analyze each stage of the online checkout funnel
It's worth making a sales funnel analysis to identify bottlenecks and at which stages of the checkout process users are most likely to leave. And it's worth starting from the checkout page because if people quit at this stage, the online store loses the most interested customers. Therefore, discovering what exactly prevented customers from completing the purchase is worth learning.
It can be done using analytics tools and questionnaires. For example, while working on the Intertop online store project, the team surveyed users and found that 48.6% of visitors left the checkout form only because they could not