July 22, 2022
Mobile applications have become popular among online store owners as more and more purchases are made from smartphones. Therefore, high-quality adaptation can, to put it mildly, justify the investment.
How to make the site more convenient so that users buy more often from mobile devices? A/B testing will help solve the problem. This is when options A and B are compared to find the best solution and achieve the highest ROI for campaigns.
A/B testing: improving the mobile version of the website
Google mobile experts have been working with the Italian company Calzedonia Group for over a year to find the best solutions for its sites. By the beginning of the cooperation, users had already visited the company's websites from mobile devices: they accounted for 70 to 80% of traffic, depending