cjm
-
November 02, 2022
Promoting a product or brand is building the perfect path for a user to turn into a loyal customer. But in practice, everything is not so smooth - a person does not act according to the generally accepted scheme for buying a product: he sees an advertisement, shows interest, and purchases the product.
To understand the client's path, specialists make up a customer journey map (CJM) or a client journey map.
This article will help you figure out how to create a customer journey map and eliminate mistakes when compiling maps.
Learn more: How to Start an Online Clothing Store: 10 Important Steps
What is CJM