10 features for an eCommerce website

Each website that we see every day is unique. Among them, example, animation and showing the product in 360 degrees. However, trends don’t guarantee conversion. Read in blog special features that can rise your KPIs.

Magento Features & Overview

Magento is an eCommerce SEO-friendly platform. Magento is markedly more convenient than platforms like Shopify or WooCommerce, but there is another side: Magento is more expensive. Especially for websites with thousands of products. 

Learn more about menu in Magento 2


76% of consumers say the most important feature of a website is the ease of use.

Online sellers have seconds to make a sale. Pay attention to features that make life easier for the customer: 

  • shopping categories
  • filters
  • capabilities for comparison.

User-Generated Reviews

95% of people read reviews.

Having negative reviews also can be positive. It’s shown that products without negative reviews are seen as falsity. Shoppers can think that positive reviews are fake.

Special Offers

Traditional marketing said to us: make a special proposal on each channel (social networks, email, chatbots, SMS)

Advanced eCommerce websites go ahead: they leave offers in the header section to promote them.

When shoppers realize they’re getting a special deal, it motivates them to buy more and spend more time searching the website.


The key to the success of each inline store is clear and user-friendly navigation. Create easy-to-use navigation on your website to make sure that your customers don’t get confused while choosing goods.

The two main tips that help to develop a relationship between clients and products are the UI (User Interface) and UX (User Experience). UI copes with the technical features of an online store. UX, on the other hand, deals with how the user feels when browsing your website.

Learn more about slider and navigation on it


Let’s imagine that you have a straightway of the customer. He or she goes to a section of goods, choose one, and makes an order. But it’s not convenient for the users. They should be able to switch between pages quickly and store data on them. So, the website should have interlinking.  The customer's time on the website will increase.. It also helps to decrease the bounce rate of a website and increase the number of page visits per user.

Live Chat Feature

Offer a live chat option to your customers. It is of great value to your site as it facilitates instant communication to help your visitors through any stage they are having difficulty with. The quality of customer service you offer plays a crucial role in the growth of your business. Therefore rather than making the customers wait for the answers, many eCommerce websites have added live chat support to their help desk software.

Learn more about live-chats

Page Speed

Make sure your website loads faster. Analyze and optimize your website with page speed. This may lead to higher user engagement, retention, and conversions. Customers will leave your website if it doesn’t load properly.

Frequently Asked Questions (FAQ)

We can be not confident in the purchase. We can have many excuses for buying something. And FAQ should deal with these thoughts. In this section, customers will see details about payment, delivery etc.

An additional information section details frequently asked information, which establishes credibility and builds confidence with the buyer.

Return Policy

Return policies are an essential feature of any eCommerce website.

Your return policy should be clearly visible.

This is another trust-building feature of online selling. It reassures buyers that if they are unhappy or just need a different size, the brand is there for them.

So, the most important thing is user-friendly and easy to use. 

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