uiux
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October 20, 2022
How do authorization and registration on the site affect the leading indicators of the online store? How do you motivate users to create an account? In this article, you will find practical advice from a UX/UI expert on designing and optimizing the process so that it is as convenient and fast as possible for the user and brings income to the online store.
1. Autofocus on the first field
Ironically, the fundamental rule of interaction design is: Eliminate interaction. Remove clicks, remove reading, remove waiting, remove thinking.
A simple example: 95% of people who open the registration form immediately click on the first field; spare them this action and automatically focus on it.