serm
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January 05, 2023
When doing business online, it is crucial to keep reputation in mind and work with reviews, including negative ones. It also applies to standing in search results, where users often find initial information about companies, products, and services. There is SERM, which is also reputation management in search results.
In this article, together with experts, we will analyze how to manage the image of a company, what tools to use for this, and how to check the reputation of a business on the Internet.
The concept and basic principles of SERM
SERM is a set of measures to create a positive image of a company, brand, product, or person on the first pages of search engines. To put it simply: the output of positive information in the TOP and the displacement of the negative. It is done through