sales
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December 21, 2022
Rules for working with CRM for the sales department
First, let's agree that we will consider the CRM system not an expensive electronic "diary" but a tool with which the sales, marketing, and company management departments are actively working. The accounting system analyzes the collected data and uses it to change the company's business processes. For the sales team, the most common metrics are:
- conversion into sales, individual manager, and sales department as a whole;
- the number of payments received from customers, that is, how much money the manager and the sales department brought in, how many expenses they are still waiting for;
- the number of practical actions of managers, for example, the number of calls, meetings,
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August 05, 2022
There are hundreds of tools on the market that promise to turn your site into a sales machine. The potential benefits may seem colossal, but the number of options is simply intimidating. Better to start with the basics. With what — we understand together!
1. Product recommendations
The gold standard for upselling in eCommerce is, of course, product recommendations. According to Barilliance Research, they bring online stores up to 31% of revenue. In general, there is a lot of research on the topic of which blocks to place on which pages for maximum sales conversion. We once also wrote a large article about it. Read if interested.
To begin with, it is worth remembering two things about product recommendations.