metrics
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September 09, 2022
Creating a website is always a good idea to promote a business or build a personal brand. However, how to understand that the created web resource works effectively and is generally worth the effort spent on it?
For this, there is web analytics - it allows you to check website traffic, identify traffic sources and calculate conversion and profit. In this article, we will describe web analytics, how to use it, and how to check website traffic.
What is web analytics?
Web analytics is the collection of data about a web resource, for example, website traffic statistics or the number of purchases made. Website analytics provides valuable insights:
- What is the customer source?
- What sections do they most often click?
- What