googleanalytics
-
March 10, 2023
Google Analytics is a potent tool for e-commerce businesses to track website traffic and customer behavior. If you're running an online store on Magento 2, integrating Google Analytics into your business strategy is an absolute must to gain valuable insights about your customers and make informed, data-driven decisions that can improve your online presence. Using Google Analytics, you can understand your customer's behavior accurately, such as which pages they're visiting, how long they stay on the page, and where they're coming from. In addition, you can also track conversions, sales, and other key performance indicators (KPIs) to understand your customer base better and create effective strategies to drive more traffic and conversions. Ultimately, Google Analytics gives you the data to make the best decisions for your e-commerce business.
This blog will go through the steps to add Google Analytics to Magento 2.